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29.6.10

Irons


You know it.

"Don't ask me to play shit!" could be a reference to pretty much anything. And that's what makes it work.

Irons is a brand from in4mation. A company working out of Honolulu, Hawaii. In their very colorful description of them self they say: "In4mation’s strength in this niche market is built upon a set of varied experiences, from being clothing reps, buyers, freelance designers and pro/am skate and surf team riders. Ryan, Todd, Rhandy and Jun have a resume list that embodies Hawaii’s action sports, lifestyle and retail market for the past decade." So like most streetwear brands they have that skater/surfer attitude on life.

Sure I wouldn't mind living on Hawaii spending my days surfing but that is just the feeling that they are selling. It's not real. But what we can actually see is a line of really good t-shirts. Surfing or skating it doesn't matter, almost anyone will look good in a tee like that.

Check out more at their website www.in4mants.com

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